Since 1980, they've done just that by reimagining what’s possible. And as fishing has advanced, so too have they, into a state-of-the-art design and manufacturing hub, where innovators converge in Bozeman, Montana to form a diverse, creative family. These creators see the world differently, through a lens of mud-flecked windshields, salt-mottled glasses, tent doors opened to wild, illuminating expanses. Those views solidify our commitment to evolve and solve for the sake of doing what we love. Simms is where premier product executions align with their compassion for others. They prioritize people, their business partners, and a fishing culture that hinges on robust fisheries. It’s a chosen path towards a simple conclusion: a life well fished. Which for Simms, means gear designed well. And lives lived well!